Alfons Gossetlaan 40,
18h30 : Welcome drink
19h00 : Congress
20h35 : Walking DinnerNombre de places disponibles : 70
Prix Membre : 0€
Prix Non Membre : 250€
The evolution of marketing tools in and out the pharma sector
Managing Director Polaris
Marketing 5.0 / technologies to the service of humanity (and more pragmatically, to the service of relationship marketing)
In such a VUCA* world, the new marketing vision puts in its core concerns the well being and balance of the people, formerly called customers or targets.
This does not exclude the usage of algorithms, various robot genres and virtual services. Technologies can be used for the users' comfort and marketing efficiency, without pushy and intrusive methods.
Who is Bruno Liesse?
•Main steps : Advertising agencies (Strat Planning & Media), Advertiser (Mobistar/ Research Manager), Research Institute (TNS, Teleperformance), Media Agency (Dentsu/ Deepblue founder & MD Carat)
•Currently founder head of Polaris / Space media agency (2019)
•31 years in research : qualitative, quantitative, BTC, BTB, Corporate, non-profit/ NGOs
•Active at the CIM, the UBA, BAM and Commpass/ previous president of the UMA (01/'17-12/'18)
•Lecturer & Teacher (IHECS, Solvay, UCL), journalist at Media Marketing (1999 >)
•References : P&G, Engie Electrabel, BNPPF, D'ieteren, ING, Beiersdorf, P&G, Honda, Renault, Deutsche Bank, LVMH, Carrefour, DKV, Total, etc. / serious experiences in FMCG
•Heathcare : Beiersdorf/Eucerin, P&G, DKV and + 10 labos' experiences during the period 1990-2010.
Co Founder Seek & Care
"Omnichannel Marketing & MarketPlaces. Retail inspirations for the pharma/medical sector"
Who is Pierre Collard?
- Company FounderCompany Founder Seek&CareSeek&Care
- Seek&Care, a B2B Digital Health platform digitasing supply chain from manufacturers to practitioners. It facilitates the process of ordering consumables between medical providers and their customers (doctors, surgeons, dentists, orthodontists, etc.).Seek&Care, a B2B Digital Health platform digitasing supply chain from manufacturers to practitioners. It facilitates the process of ordering consumables between medical providers and their customers (doctors, surgeons, dentists, orthodontists, etc.).…
- LaureatLaureat - Réseau Entreprendre BruxellesRéseau Entreprendre Bruxelles
- Freelance Marketing ConsultantFreelance Marketing Consultant
- Marketing, Business & Strategic Developer for Mediawind, I manage all the communciation for the company (print, website and digital content).
- Associate - Marketing, Business & Strategic DeveloperAssociate - Marketing, Business & Strategic Develo
Registration available until 21/04/2022