CIBH - Community of Intersectoral Belgian Healthcare

Concept for advertisers
Observation at the pharmacy level:

• Many totems, displays, posters
• Presence of competitors in the same window
• Coordination by the delegate
• Important production costs but :
• Installation rate not guaranteed
• Duration of action not guaranteed
• Real possibility to improve ROI for the laboratories

PharmAction's proposal
Organization and coordination of your visibility campaigns in pharmacies in order to optimize :

• the visibility and duration of the action
• the number of participating pharmacies
• the time of your sales representatives in the pharmacies: their role is not to place the equipment or sell your products.

Partner pharmacists +- 500 pharmacies
Commitments of the network

• Maintains the visuals in the window for a minimum of 4 weeks
• Do not promote a competitor in the window during this period
• Guarantees exclusivity in the space made available
• Provision of a counter space
• Modus operandi
• Pharmaction works closely with the pharmacy network and provides it with a series of information beforehand
• Sending a confirmation of participation
• Sending general information about the campaign (products, advertising campaign, etc.)
• Communication on the type of visuals used
• Communication of the dates of the merchandiser's visit

Our team

• 100% at your service
• Pharmaction's team is based on a partnership between IdKlic (digital communication in pharmacies) and Profield (merchandising), two companies that have been active in pharmacies for many years.
• the field team (15 experienced merchandisers) has established privileged relationships with pharmacists: a relationship of trust and proximity